LAMBPRO Ram Raid: Sires To Target Lucrative USA Market

October, 2024

LAMBPRO completes unprecedented buying spree, securing three of Australia’s top seven Poll Dorset rams for Eating Quality (EQ) Index.

LAMBPRO has made a significant investment in premium genetics over the past three weeks, purchasing three of the top seven Poll Dorset rams in Australia for Eating Quality (EQ) Index. The acquisitions include Valma 230027 for $25,200, Gooramma 230135 for $23,000, and Felix 230054 for $4,500. This remarkable move strengthens LAMBPRO’s position as a leading global player in lamb genetics, targeting both domestic and international markets.

LAMBPRO principal Tom Bull shared his enthusiasm about the purchases, noting the potential for these rams to meet growing demand abroad:

“We see a significant opportunity in the USA for highly marbled lamb with superior eye muscle. Additionally, the domestic market is beginning to show strong interest in marbling.”

These rams will join LAMBPRO’s existing homebred sires to form a top-tier group of breeding animals, specifically developed to improve product quality for clients and partners.

“Our clients now send thousands of lambs each week to lucrative USA markets,” Bull explained.

“Genetics is about improving product quality, and these markets demand marbling along with deep, large eye muscles. All our breeding efforts focus on producing genetics that meet the demands of end consumers.”

As LAMBPRO continues to innovate in premium lamb production, this latest round of ram purchases underscores the company’s commitment to delivering market-specific genetics. By doing so, LAMBPRO ensures that its clients remain competitive in an evolving global marketplace.