Primeline Improvement Program

“The Primeline Improvement Program is for clients who wish to target premium markets for finished lambs, store lambs and breeding ewes. The aim is to drive value by better use of genetic information in breeding and livestock marketing.” – Tom Bull

LAMBPRO since inception has always focused on the needs of the consumer and trying to integrate clients into progressive supply chains. This genetic and market research into premium lamb production has been industry leading, and the result has been the ability of LAMBPRO clients to produce a product that is considered as a leader globally for quality in lamb.

The ‘Primeline Improvement Program’ aims to build and accelerate our work done to date, using cutting edge breeding technology and the flow of genetic information with the aim of improving product quality and subsequent carcase value for clients. This information can be used in the production and marketing of finished lambs, store lambs and breeding ewes.

By combining genetics and management, we believe we can assist clients add substantial value to their lambs in a large number of global markets. 7% marbling gives clients a distinct advantage in the global market to position their lambs moving forward.

The outcome being greater level of profitability and price stability for clients. The program assists clients in capturing those genetics, helping make rapid genetic gain in each member’s flock. While the program is focused on the Primeline Maternal ewe base, it’s targeted at all the LAMBPRO breeding programs.