Future Direction Field Day Registration

“The Business of Lamb”

Purchase Tickets HERE


15 years ago, we held a field day looking at the topical issues which will shape lamb production. We feel it is time to do it again.

Topics covered will include markets, breeder/finisher integration, attracting labour, labour efficiency, shedding sheep & reducing cost of production.


Keynote Speaker

Mark Bouris – leading Australian business

Topic: “Creating a dynamic industry and attracting talent to lamb’

Mark Bouris AM is an Australian entrepreneur who has been innovating for years, challenging the business landscape with disruptive models that help Australians succeed. Best known as the founder of ‘Wizard Home Loans’.
After decades of experience in business, Mark is committed to sharing the insights and knowledge of Australia’s leading business minds through the Mentored Platform, which helps small business owners and entrepreneurs come together, grow, and succeed. To achieve this mission, he pays forward his knowledge and that of others to Australian entrepreneurs through television, podcasts, books, and online channels.
Away from business, Mark sits on the board of the Sydney Roosters and looks forward to the Roosters lifting the premiership trophy next season.

Professor David Hughes

Topic: ‘Positioning lamb in premium global markets’

David Hughes is Emeritus Professor of Food Marketing at Imperial College London. He travels the world talking to businesses, trade associations, governments and conferences on global developments in the food and drink industry. A highly sought-after speaker wherever he goes, he has an unparalleled knowledge of global food  issues and opportunities.

Tom Bull

Topic: ‘Positioning your lamb business, markets, systems, labour’

Markets Panel

Market analysis for Australian lamb

Where is our product going & how we can add value

Chaired by Sarah Strachan, Meat and Livestock Australia

Tim Sullivan – Manager Asia Endeavour Meats

Ed Bowman – Global Sales Manager Endeavour Meats

Production Panel

‘Balancing cost of production, and market focus’


Chaired by Rozzie McKenna.

Breakout Session

  1. Selection for Shedding
  2. Marbling feedback – how to use and improve
  3. Breeding Innovation.